See how Marketing Automation can change your business...
Ever wondered how successful companies grow their businesses and become so powerful? You'd probably find it’s because they've put a huge amount of focus on growing their customer base.
Once they capture a customer in their CRM database they work to build the type of relationship that guarantees more business. And then, over time, the sheer number of these relationships create a tipping point where the odds fall in their favour.
Turnover volumes kick in, marketing budgets get bigger, stock size and selection grows, unit costs go down, profits go up - everything that favours increased business growth goes their way.
Until one day they become market leaders - the go-to business solution everyone thinks of first. Then they go and add more advanced marketing technologies, and it seems almost impossible for smaller players to compete.
Now, the good news! Today, Marketing Automation for small and mid-sized business offers everything these big companies have - at a fraction of the price! Sound good? Thought so...
Marketing automation software automatically measures customer engagement, identifying the people who are most likely to purchase your products and services.
By profiling the characteristics of the ideal customer, and pinpointing the market segments where these customers might be found, the software can be programmed to sort these target groups into a list of hot leads.
The software can then use the gathered information to deliver specific communications to specific people at the right time. This type of hyper-personalisation ensures an audience receives relevant content – probably the greatest reason these customers are likely to purchase your products.Show me the free demo and price plan
Central to the use of marketing automation is the idea of sales funnels. By working out the customer journey - all the steps a customer might take while searching, evaluating and deciding to purchase a service or product – a marketer can build a system to lead the customer through the buying process.
The funnel can be divided into several stages: from the initial customer awareness of the brand offering, through the engagement stage where the customer finds out what they need to make a decision, to the final stage of making a decision to buy.
Once a sale has taken place the customer can be moved on to a brand loyalty and brand advocacy phase where customers make repeat purchases and help grow brand awareness.show me the free demo and price plan
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
One important aspect of the CRM approach is the compilation of data from a range of different communication channels, including a company's website, email, search engines, marketing materials, and social media.
Using the CRM database, businesses can gather key information about their target audiences and how to best cater to their needs.Show me the free demo and price plan
Consistently and automatically generating sales requires regular maintenance – a continuous tweaking and improving of the system. One of the benefits of marketing automation is the ability to deconstruct the marketing and sales processes to see what works best and test new techniques without interrupting the day-to-day activities.